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 What is IEC?
IEC(Information, Education,
Communication)
IEC refers to the
development and dissemination of
various types of media—from
posters and brochures to broad
communication campaigns--for
conveying clear and correct
information to individuals,
groups and communities to raise
awareness and knowledge levels.
Source: What is IEC? & Beginning
of IEC material development
Presentation (Dr Soe Kyaw)
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IEC
Orientation & Implementation Workshop of
CBFS Project
 The CBFS project aims to achieve two major
goals by conducting these workshops which
helps to understand why it is important to
focus on IEC/BCC (Behavioral Change
Communication) issue. The project also
contributes in reaching expected objectives,
understanding basic knowledge on IEC and
allows work-related experience sharing among
fellow colleagues in the IEC/BCC area.
On the first two days, the IEC orientation
workshop covered the introduction to IEC,
BCC (Behavioral Change Communication), as
well as introducing the media, creativity,
cultural sensitivity and pre-testing
procedures. After the two-day orientation
workshop, 5 draft posters on Home Gardening
were created by the participants as an
outcome of the orientation workshop.
In the IEC implementation workshop, two
guest speakers were invited to give a
presentation on basic knowledge on printed
media by U Myo Min Nyein (Editor) and
creative writing by Ma Thida (Sangyoung).
The second workshop was mainly focused on
practical exercises such as designing the
final layout for home gardening posters and
the development of a home gardening
pamphlet. Due to the workshop, the
participants had a chance to apply what
they’ve learnt theoretically. With the help
of a cartoonist and graphic designer, the
participants successfully finished the
layout and the design of the Home Gardening
poster and pamphlet. Over 20 participants
from FSWG partner organizations participated
in both workshops on 7-8 September and 4-5
December, 07.
Testimonials from Participants
 I didn’t know about IEC till now. I didn’t
even know the full meaning of "IEC". Now I
know what IEC is and how to develop IEC
materials etc. I gained plenty of knowledge
from both the IEC orientation and
implementation workshops. I am inspired to
create IEC materials by myself and I need to
learn more in the future.
[Kyaw Myo Aung, GRET]
As far as I know, organizing an IEC workshop
is a very rare event. There is no special
activity as this kind of training and it is
also an excellent idea to organize a
workshop on IEC material development. For
us, it is a change. I have developed IEC
materials before but I just send it to the
printing house. I don’t know the details and
now I have learnt all the necessary
information on IEC materials development. In
fact, if you want to work as a professional
in IEC production area, there is still a lot
more to learn. But I think it is very good
to have two workshops which cover quite much
on this subject.
[Sabai Hlaing, Htatabin Project,
Welthungerhilfe]
What I have received from the workshop are
the inspiration and the desire to create
more. I believe we could create more
effective IEC materials by applying what we
have learnt from both IEC workshops.
[Myat Htet Aung Min, World Vision Myanmar]
Presentation and materials used in IEC
workshop is available upon request at
Resource Centre.
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